For more than 7 years, Greg has been searching the country to find retailers that can benefit from our Outdoor, Cycling, and Wintersport Guides. He applies his more than ten years of experience in the outdoor industry to the benefit of his store owners. Among other things, he helps his clients to determine the best distribution strategy and most effective coupons and to craft the most engaging message and content to sell their brand. Greg was General Manager and Director of Buying for Boulder’s oldest outdoor store, Mountain Sports, until it went out of business in 1995. His tenure there exposed him to the challenges that specialty retailers face. He continually stays informed of the latest trends in the outdoor industry, in particular the evolving nature of multi-channel marketing.
When not working with store owners and marketing managers, Greg enjoys living the outdoor lifestyle in Boulder, Colorado. Having grown up in Boulder, he’s passionate about outdoor recreation and advocates for the rights of non-motorized backcountry enthusiasts. He loves backcountry and nordic skiing, mountain and road biking, river running, surfing, sea kayaking, foreign travel, and extreme backcountry bocci ball.